News Release For Immediate Release
Susan Minzter
Quadrix Solutions, Inc.
Voice: 732.235.2335, ext. 7007
susan.minzter@quadrix.com

OR

Maureen Miller
Total Marketing Concepts, Inc.
Voice: 732.747.5786
mmiller@totalmarketingconcepts.com

Quadrix Solutions Delivers icaru.com's Revolutionary e-Commerce Site
Innovative Approach Speeds Development and Ensures Design Excellence

Piscataway, NJ, January 9, 2001 - icaru.com, a UK-based company that delivers video and game rentals and snacks within one hour, has chosen Quadrix Solutions as its eBusiness technology solutions partner to design, build and manage its new online rapid response system.

"Quadrix Solutions competently handled our technology concerns, which allowed us to concentrate on running our business," notes Felipe Del Corral, icaru.com's CEO. "We focused on building the icaru brand, getting more funding to further enhance the site's capabilities and developing partnerships with existing brick & mortar retail outlets, to minimize icaru's operating costs and maximize our operating efficiencies."

After careful analysis of four different custom solution providers, icaru chose Quadrix Solutions, an eBusiness systems integrator and web hosting company, to design an advanced e-commerce system from concept to launch, including technology strategy, website development, and infrastructure support. Quadrix hosts and manages icaru.com at its Weehawken, New Jersey eData Center.

Quadrix's unique system design gave icaru the ability to manage content, control inventory, track membership, direct all its merchandising efforts and meet its one-hour delivery promise. The logistical component of Quadrix's system is integrated with a Geographical Information System (GIS), which enables icaru to determine what's been ordered, where and when it needs to be delivered and the most efficient distribution schedules and routes, thereby ensuring timely deliveries.

"We chose Quadrix because they didn't say 'yes' to all our scope requests. Our request for proposal had some functionality that was simply not possible given the budget and time that we had available to us," admits Del Corral. "It is far better for a vendor to address that up front, as opposed to after the project is underway. The team at Quadrix took the time to understand our business and we felt that they wanted to build a long lasting relationship with icaru."

"Felipe saw an opportunity to develop a business, and he needed a partner to build the technology foundation," explains Dean Ostergaard, Quadrix's project manager. "We designed a web-based system, where the consumer can browse the products and easily make a purchase. The system is personalized so that customers can be informed about new products that reflect their interests or when a movie or game becomes available."

Quadrix developed icaru.com using its innovative JAQ™ architecture (Java Applications Quickly), which provided significant advantages to the project. JAQ sped the site's deployment, reinforced its scalability, and now provides the ongoing capability to change the site's content quickly and easily as the need arises.

Quadrix implemented a solution that will grow as icaru grows. "The structure and architecture are very solid and will easily expand to incorporate future functionality. Currently, we are probably using 25 to 30 percent of the system's capacity and performance," says Del Corral.

"Working as one team has definitely been the key to success," says Del Corral. "Once you have a clear business model and find a great technology solutions partner like Quadrix, you know you are on the road to success."

About Quadrix Solutions

Quadrix Solutions, a systems integrator and web hosting company, designs and implements eBusiness solutions at its eSolutions Centers and then supports them over the long-term at its eData Centers. Quadrix Solutions pioneered the use of Design For eXcellence (DFX) in powering the Internet economy, and defines "eXcellence" in terms of quality, time-to-market, reliability, scalability, security, operability, serviceability and maintainability. Quadrix Solutions' clients include AT&T, American Cyanamid, BMG Direct Marketing, BMG Entertainment, Bell Atlantic, GetMusic, LEGO Mindstorms, Medscape and SmartMoney.com.

Quadrix Solutions is affiliated with best-of-breed technology vendors such as ADIC, Allaire Corp., Art Technology Group, Check Point Software Technologies, Cisco Systems, EMC, F5 Networks, Level 3 Communications, RAID Power, Sun Microsystems, Tech Data and WatchGuard.