Keep in mind that both types of e-mails will allow you to have an e- mail address that will remain permanent no matter how often your Internet Service Provider (ISP - the company that gives you access to the Internet) changes. This will eliminate the need to inform everyone you correspond with every time you change address. Plus, it will allow you to capitalize on your brand name(s)!

E-mail Re-Direct (forwarding): Think of e-mail forwarding as call forwarding. For example, if you're at the office and want to work at home and want to be able to accept calls that are going to your office, with call forwarding you can set your phone to re-direct calls to your home number.

Another way of looking at e-mail forwarding is to think of a post office box where the post office takes what is in your box and forwards it to another address at your request. You never need to go to the post office yourself and the rest of the world never needs to know that your mail is being resent elsewhere. Your post office box number can stay the same regardless of where you move!

E-mail forwarding works the same way. E-mail sent to yourcompany.com will come to our server and automatically be forwarded to the address of your choice.

For example:

• E-mail sent to info@companyname.com will come to our server and automatically be redirected to your regular e-mail address such as yourname@superlink.net.
• E-mail sent to contact@companyname.com will come to our server and automatically be redirected to yourname@superlink.net

E-mail re-direct is useful if you have one access account to the Internet and all your e-mail are to be received by the same person.

POP (Post Office Protocol) E-mail: Think of a POP account as a post office mailbox. Rather than having the mail be forwarded to another address as with the mail forwarding, with a POP account, you're actually going to the post office – which, in this case, is our server.

We keep your mail in a special "mailbox" on our server until you retrieve it. When you check your mail, your mail program contacts the mail server and provides it with your username and secret password. After verifying your information, the server sends your mail to you.

The benefit of a POP account is that each person in your company can have his or her own private mailbox – just like in a post office. For example, you may have only one dial up account to get access to the Internet, but your have five people in your company who may be receiving e-mail.

• info@companyname.com
• newsletter@companyname.com
• subscribe@companyname.com
• contact@companyname.com
• questions@companyname.com

Pros and Cons of Each

	RE-DIRECT	POP*
Pros	Good if you have only one Internet access account and only one person is responsible for all e-mail. Good also if each person has his or her own Internet access account.	Good if you have only one Internet access account and each person is responsible for a different e-mail address.
Cons	If you have only one Internet access account, yet each person is responsible for specific e-mail, everybody can read everyone else's e-mail leading to a lack of privacy or e-mails might not get to the right person. When you send e-mails out, you will need to reset your browser mail preference (if your browser allows) so that people will see the correct e- mail address.	If people have your Internet access account e-mail address (for example yourcompany@superlink.net), you will need to go to two areas to check your e-mail.